Looking to buy a targeted email list? Here are some tips to effectively utilize the email list
As an insurance agency or company, you are probably looking to get your company’s message across to a particular audience type. That is because a specific demographic usually buy insurance, so ensuring your message is reaching the right people is essential for insurance firms. That is why many insurance companies and agencies buy targeted email list to reach their intended audience while getting a high return on investment. One thing insurance company firms aren’t sure about is how to make the most of the email lists. To help any decision-makers or managers of insurance companies, we have put together some tips to utilize your email list to the fullest.
Use your lead list to send useful content along with sale pitches
The primary goal of acquiring a lead list is obviously to improve your sales through email marketing. However, the recipients of your email list are the ones that are going to have to read your emails. So making sure your emails’ content is helpful can get the recipients much more involved in the emails you are sending. You can then incorporate calls to action to fulfill your emails’ sales aspect, such as insurance policy suggestions that the recipients might find interesting.
As long as you offer helpful content through your emails, the recipients will look forward to receiving emails from your insurance firm. There is nothing more beneficial for an email marketing campaign than an audience looking forward to receiving future emails, reading each email, and engaging with calls to action.
Use interactive media in your emails
While you might think email marketing mostly involves sending formatted text with some photos, you are surprised. Studies show that even if you buy the best quality lead list, it will perform better if you send emails containing videos as opposed to sending plain text.
Up to 90% of consumers said that videos are helpful for them in making the purchase decision. Besides, insurance-related information can be difficult to explain through plain text, so if you add videos to your emails along with text and infographics, it can increase the chances of your email campaign’s success.
Create an email sending schedule and stick to it
While you may want to pop up in the contacts of your email list daily, that might not be the most convenient thing for the recipients. A good rule of thumb when deciding on email sending frequency is to focus on quality over quantity. If you plan to send somewhat engaging content to your audience daily, you should consider sending high-quality emails with great content once a week.
Since insurance products don’t change or launch daily, you can even stick with one email a month schedule and still see engagement from your audience. On the other hand, if you send daily emails that are not relevant to the recipient’s interests, then chances are they will start to get annoyed and lose interest in your emails. Sending too many emails can cause the contacts to mark your emails as spam which can hurt your overall campaign effort.
Buy email lists from reputed companies
The best place to buy email lists is from reputed data list companies such as List Giant since addresses in their list products are ethically collected. Not to mention you can get high-quality email lists from reputed marketing database providers, which can directly increase the chances of success for your email campaigns.